Over lunch I spoke to a claims examiner who is with a small privately held specialty lines insurer on the east coast. He told me they’re profitable and they’re expanding into neighboring states. This would be a great opportunity for a service provider to start building a relationship with this company so that when they expand, you’ll already be a resource.
This is what I call “probing and listening”. When you meet with insurance company people, part of your probing and listening should be about the future. What lines of insurance are profitable for that company, where are they likely to expand, etc..? It’s true you want business NOW, and that is your primary focus, but developing an eye and ear for the future movement strengthens your marketing effectiveness.
There’s more to share in my series of webinars and books. Whether you market restoration, forensic accounting, medical services, or any service to insurance adjusters, you can benefit from my information. Check out www.petercrosa.net.
Email me (firstname.lastname@example.org) with your marketing challenges and we’ll discuss them here (anonymously of course).
P.S. You can have me come speak to your conference or corporate meetings. Tell your organizers to call (800) 927-7644
Peter J. Crosa
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We do the leg work, you get the glory.
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